Three working homepage concepts, each built from your own content, your own photography, and your existing logo. Open any of them on a phone or a desktop — they are real pages, not flat images. Below them: what we found on the current site.
Step one
Every item below is measurable on the live site today. Together they explain why the site under-performs for a practice that patients clearly like.
At full desktop width the navigation shows only a hamburger icon, Location, the phone number, and Contact. Every service page — implants, veneers, orthodontics — takes two clicks to reach and is invisible to a scanning visitor.
The page runs past fifteen thousand pixels. The in-house plan, the dentists, and the reviews all sit well below the point where most visitors stop scrolling.
The looping video behind the opening headline includes a mask notice on the front door. It dates the practice to 2020 for every first-time visitor.
All four testimonials carry 2020 dates. A prospective patient reads that as “nobody has reviewed them since.” There is also no live star rating or review count pulled from Google.
The homepage leads with generic 3D tooth renders — including an extraction graphic showing a decayed tooth. Meanwhile the practice’s own photographs sit unused or buried: the team portraits, the treatment room looking at the Wasatch, the reception aquarium. Those are the pictures no competitor can copy.
The headline and the paragraph beneath it are set in a light weight, in white, over a playing video. Contrast shifts frame to frame, so parts of it fail legibility outright — worst for the older patients most likely to need implants.
Most images on the site are 290–600 px wide but stretched across full-width areas, so they render soft. The logo exists as a clean vector file yet is used as a small raster image.
The in-house plan — $200 a year, two cleanings, x‑rays, an emergency exam, and 20% off everything else — is one of the most persuasive things on the site and sits most of the way down the page.
Step two
Same content, same photographs, same navy logo — three different personalities. Each link opens a working page. Try them on a phone too; all three are built for it.
Direction A
Warm and editorial, like a well-set local newspaper. Opens with your team photograph at full width and a masthead across the top. The most human of the three, and the one that leans hardest on being from Orem.
Direction B
Calm, modern and built around one job: getting the appointment booked. A full menu across the top, a request form on the page, and the services organised so a new patient finds theirs in one scroll.
Direction C
Dark, quiet and premium. Opens on a patient’s own words, then walks through exactly how a visit goes, step by step. The one that reads least like a dental website and most like a considered practice.
